You've already got a retail channel. How do you keep that from conflicting with your new web and phone channels?

You don't.

You blend them together seamlessly to let you interface with your customer from anywhere, in the store, on the web, wherever.

We've created operations that integrate existing company stores with franchise operations with the corporate web store and made sure everyone was happier and seeing a better bottom line as a result. Make sure all your operations are working together.